Celso Kamura celebrates five decades of his career with a strategic move that marks a new chapter in his professional trajectory and in the international beauty market. Recognized as one of Brazil’s leading beauty artists, responsible for the looks of personalities such as Angélica, Grazi Massafera, and Dilma Rousseff, the professional chose Lisbon as the gateway for the global expansion of the C.Kamura brand. This initiative consolidates not only an ambitious business project but also the recognition of Brazilian expertise in the beauty sector on an international scale.
The decision for Celso Kamura to open a salon in Lisbon symbolizes more than just the inauguration of a new location. It represents the culmination of a 50-year career built on refined technique, artistic vision, and the ability to connect with diverse client profiles. With this new Portuguese location, Kamura will now manage nine salons bearing his name, distributed across São Paulo, Rio de Janeiro, São Luís do Maranhão, and now the Portuguese capital.
The project was born during a time of personal and professional celebration . Kamura emphasizes that the biggest challenge of this new phase will be to win over the local audience, especially Portuguese women, without losing the identity that made the brand a benchmark in Brazil . However, the venture isn’t starting from scratch. The beauty artist already has a significant Brazilian clientele in Lisbon, comprised of residents, executives, and celebrities who seek the same standard of excellence abroad found in Brazilian salons.
International expansion as a brand strategy
The initiative to bring the C.Kamura brand to Europe arose from the entrepreneurial vision of Otávio Lameiro, Kamura’s partner for over two decades. An experienced beauty artist, Lameiro built an international career and lived in London before deciding to take the lead on the Lisbon operation. The partnership between the two dates back to their time in Campinas and Rio de Janeiro and has strengthened over the years through the complementarity of their profiles: technique, creativity, and management go hand in hand in the project.
The choice of Lisbon was not random. The city brings together strategic factors such as cultural proximity to Brazil, a growing Brazilian population, sophisticated tourism, and a transforming beauty market. By announcing that Celso Kamura is opening a salon in Lisbon , the brand positions itself as a bridge between Brazilian technical excellence and the European public, which seeks innovation, diversity, and personalized service.
Kamura states that he fully trusts Lameiro’s leadership of the project, attributing to him a strong entrepreneurial spirit. The strategy includes direct involvement from the founder, who intends to spend approximately 15 days per semester in Portugal, ensuring alignment of standards, team training, and adaptation to local demands without losing the brand’s DNA.
A boutique space that embodies identity and sophistication.
The salon, which opened in Lisbon, follows a boutique concept, with 320 square meters spread over three floors . The architectural project, designed by Melina Marcati, combines minimalist aesthetics with elements that highlight the Brazilian character of the space. The result is a contemporary, elegant, and welcoming environment, designed to provide a complete sensory experience for the client.
The concept goes beyond visual aesthetics. The salon was designed to be functional, fluid, and adaptable to different services, reinforcing the idea of diversity that guides Kamura’s work. By highlighting that Celso Kamura is opening a salon in Lisbon with a pluralistic focus, the beauty artist makes it clear that the brand does not want to be recognized only for specific techniques, such as highlights or coloring, but for the breadth of its service portfolio .
In Brazil, the brand caters to everyone from public figures and renowned stylists to housewives, executives, and models . In Lisbon, the proposition remains the same : to offer personalized service, respecting diverse styles, routines, and expectations. The goal is to bring modernity and sophistication to any type of person, regardless of age, profession , or aesthetic profile.
Diversity as a central pillar of the business.
Diversity is one of the main values championed by Kamura throughout his career and is directly reflected in the concept of the new salon. By stating that Celso Kamura is opening a salon in Lisbon focused on diversity, the professional reinforces a position aligned with the transformations of the global beauty market, which values inclusion, authenticity, and representation.
In the European context, this approach takes on special relevance. The salon aims to serve clients of different cultural backgrounds, hair types , and aesthetic expectations, offering personalized solutions and techniques adapted to each need. This flexibility is highlighted by Kamura as a distinguishing feature of Brazilian work, recognized worldwide for its creativity and capacity for innovation.
Diversity is also evident in the team . The training of local professionals, combined with Brazilian expertise, is part of the brand ‘s consolidation strategy in Portugal. The goal is to create an exchange of techniques, trends, and aesthetic visions, strengthening the salon’s identity as a cosmopolitan space connected to the main fashion and beauty capitals.
Growth plans in Europe
The opening in Lisbon is just the first step in a broader expansion project . Kamura and Lameiro make no secret of their desire to take the brand to other strategic cities in Europe. Porto and Paris are among the dream destinations for the next stages, reflecting an ambition that has accompanied the beauty artist’s trajectory since the beginning of his career .
By highlighting that Celso Kamura is opening a salon in Lisbon as a starting point, the professional signals confidence in the potential of the European market and the growing recognition of Brazilian work in the beauty sector . The expansion will be conducted in a planned manner , prioritizing the maintenance of quality standards and brand identity in each new unit.
International growth also reinforces C.Kamura’s position as a global brand, capable of engaging with different cultures without abandoning its roots. For Kamura, international recognition is the result of years of dedication, investment in training, and valuing technique as the foundation of any artistic work.
Beauty trends and a vision for the future.
In addition to being a businessman, Kamura continues to act as an opinion leader in the beauty industry. When talking about trends for 2026, the professional points to global coloring as the protagonist. The technique, which favors a uniform tone throughout the hair, emerges as a counterpoint to the contrasting highlights that dominated previous years.
According to Kamura, the trend reflects a growing desire for naturalness and sophistication. Tones such as blonde, brown, and copper are gaining strength as long as they are applied evenly, enhancing the health of the hair and the individuality of each person . This technical vision also guides the services offered in the new salon, reinforcing the commitment to constant updating.
With the approach of the European summer, Kamura highlights the importance of daily hair care. Hair oil and sunscreen are highlighted as essential items, provided they are chosen according to hair type. Personalized guidance is part of the experience offered by the brand , which focuses on customer education as a competitive advantage.
A milestone in Celso Kamura’s career.
The announcement that Celso Kamura is opening a salon in Lisbon encapsulates a career marked by innovation, resilience, and strategic vision. After 50 years in the business, the beauty artist not only celebrates the past but also projects the future with the same energy that made him a star in the Brazilian market .
The international expansion of the C.Kamura brand reinforces Brazil’s leading role in the global beauty scene and highlights the ability of Brazilian professionals to compete at a high level in demanding markets. Lisbon emerges as the ideal setting for this new phase , connecting tradition and modernity in a project that promises to leave a lasting mark.
By combining technique, diversity, management, and cultural sensitivity, Kamura consolidates its position as a benchmark not only in aesthetics but also in business. The new salon symbolizes a cycle of renewal, keeping alive the essence of work that has spanned decades and is now conquering new territories.
